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About Us


Guts Fishing Apparel is a global retailer of cool and comfortable beach, fishing and camping apparel designed to make you look good and feel great!

Featuring a cool range of short and long sleeve fishing shirts, sun protection shirts, rash guards, beach shorts, hats and more; our products have the comfort of you in mind when you’re out enjoying the great outdoors. Designed with functionality and suitability for the harsh Australian conditions we work closely with our manufacturer and supplier partners to ensure a quality range at an affordable price.

Guts Fishing Apparel was inspired by the sensations felt while fishing the beautiful South East Queensland and Northern NSW coastline of Australia. From Iluka up to the Sandy Cape of Fraser Island, we’ve been enjoying the beach, fishing and camping from around these shores for more than 30 years.

We’re also proud to offer you friendly and professional customer service and a hassle-free shopping experience. For any enquiries or assistance with your order just pop us an email or give us a call anytime. We’re always here for you and happy to help. 

The Guts Fishing Apparel Team